“in contemporary politics, if you can fake sincerity, you have got it made.” It works for all forms of selling.
in contemporary politics, if you can fake sincerity, you have got it made.
Great piece from the bbc on the effective use of “authenticity” to get votes.
George W. Bush won through appearing authentic… Sarah Palin shares that same ability to cut through the details to a simple (if irrelevant or illogical) message people can relate to.
It has me quite concerned. Do we need another Bill Clinton that can lie effectively and has no moral compass to change the US? Probably not.
It might make me comforatable in terms of political tactics but in the end nothing get accomplished towards real reform of government.
Let’s see if Obama is smart enough to learn how to connect and drive reforms through a political mandate. So, far he’s failed to bridge that gap between what he thinks is good policy and what he projects as being good for people. They just don’t trust smart people.
read the bbc article for clarity.